Professional Industry Quality Press Releases
A press release is a piece of correspondence designed with the intention of being sent to media outlets. With that in mind, press releases tend to adopt a more professional tone and journalistic style than you’d expect from a consumer article. That’s because press releases are designed to persuade reporters to share your news with the world.
It’s undeniable that in the internet age, you can communicate directly with customers. However, large media outlets are still able to do it better. With that in mind, press releases provide a bridge between your business and those readers.
If your press release manages to garner the attention of a reporter and they choose to share your news with their readers, that essentially guarantees coverage and subsequently custom for your business. In fact, many reporters will provide a link directly to your business’ website, which could generate a lot of custom.
Your average reporter is generally strapped for time and working to a deadline. With that in mind, your press release is going to be compete with about a dozen others at any one time. The last thing you want is for your press release to end up in the shredder.
A professionally written press release should be concise, informative and focused on the point at hand. Professionalism is key when it comes to crafting a press release, with most reporters expected the industry standard format, with a style and layout that gets the point across without wasting their time.