Optimised for Search Engines and People
Whilst SEO articles are undeniably designed to attract the attention of search engines, they also need to be 100% natural and useful to human readers too.
If you care in the slightest about where your website ranks in search engine listings, search engine optimisation is something you need to pay attention to. Your website needs content designed specifically to attract search engines, including keywords that are particularly optimised your industry or niche.
Good SEO content will undeniably boost your standing in search rankings, which will return more web traffic, and subsequently customers and sales.
A good SEO article should do its job of attracting attention from search engines, without necessarily looking like it’s designed to. With that in mind, the article shouldn’t look manipulated to attract search engines, but should instead naturally use relevant keywords that search engine crawlers will pick up.