Your business deserves to be given the best light, and it will be with impressive press releases that showcase your products and services.
A press release is a written communication distributed to members of the media with the primary purpose of announcing news, events, or information about a business, organization, or individual. The goal of a press release is to generate media coverage and public interest in the subject matter presented.
We Provide:
- Industry quality press releases that are both catchy and informative.
- Press releases that are crafted and formatted to the industry standard.
- Press releases with a tone suitable to corresponding with the media.
- A press release with a strong headline, designed to stand out in the crowd.
What is a press release?
A press release is a piece of correspondence designed with the intention of being sent to media outlets. With that in mind, press releases tend to adopt a more professional tone and journalistic style than you’d expect from a consumer article. That’s because press releases are designed to persuade reporters to share your news with the world.
Why do you need to write press releases?
It’s undeniable that in the internet age, you can communicate directly with customers. However, large media outlets are still able to do it better. With that in mind, press releases provide a bridge between your business and those readers.
If your press release manages to garner the attention of a reporter and they choose to share your news with their readers that essentially guarantees coverage and subsequently custom for your business. In fact, many reporters will provide a link directly to your business’ website, which could generate a lot of custom.
What does a good press release look like?
Your average reporter is generally strapped for time and working to a deadline. With that in mind, your press release is going to be compete with about a dozen others at any one time. The last thing you want is for your press release to end up in the shredder.
A professionally written press release should be concise, informative and focused on the point at hand. Professionalism is key when it comes to crafting a press release, with most reporters expected the industry standard format, with a style and layout that gets the point across without wasting their time.
Why should you hire our professional press release writers?
There’s no denying that a press release needs to be professional in nature, and in order to achieve a professional press release, you need professional writers.
Get in touch today to find out what our industry experienced writers can do.